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제목 RE: PyeongChang will host the XXIII Olympic Winter Games in 2018
작성자 PyeongChang 2018
작성일자 2017-10-16
조회수 1481





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PyeongChang will host the XXIII Olympic Winter Games in 2018

PyeongChang  2018

PyeongChang 2018 Launches Official Emblem

The PyeongChang  2018 Organising Committee (POCOG) today launched its official Olympic emblem in  front of over 1,000 guests at a gala ceremony held simultaneously in PyeongChang  and in Seoul, the capital of the Republic of Korea. The new emblem draws on  Hangul ? the Korean alphabet ? and Korea's traditional humanism ? Cheon-ji-in.  
The ceremony was attended by Gunilla Lindberg, Chair of the International  Olympic Committee (IOC)'s Coordination Commission for PyeongChang 2018; Jin-sun  Kim, the President of POCOG; Jinryong Yoo, the Republic of Korea's Minister of  Culture, Sports and Tourism; Moon-soon Choi, Governor of Gangwon Province;  Jung-haeng Kim, President of the Korean Olympic Committee; and Sang-hwa Lee,  Olympic gold medallist in speed skating. A congratulatory message was also  delivered on behalf of Geun-hye Park, the President of the Republic of Korea.  

Where the earth meets the sky

The emblem's design has its roots  in Hangul, with the shapes that form the logo stemming from the first consonants  of each syllable in the word “PyeongChang” when it is written in Hangul. The  first character in the emblem also represents a gathering place where the three  elements of Cheon-ji-in ? heaven, earth, and human ? are in harmony. The second  character symbolises snow and ice, as well as the athletes' stellar  performances. PyeongChang 2018's new emblem symbolises a grand gathering of  people from all around the world in celebration of Olympic winter sports, which  is taking place in the harmonious land of PyeongChang ? “A square where the  earth meets the sky, and where athletes excel in snow or on ice - that's where  everyone will celebrate the world's biggest winter festival in 2018.”  

Discovering Culture and Traditions

Commenting on the emblem, IOC  President Jacques Rogge said, “I would like to congratulate the PyeongChang 2018  Organising Committee on the launch of its innovative new emblem. As an athlete,  part of the excitement of participating in the Games is discovering the culture  and traditions of the host country, and for the PyeongChang Games, that  discovery begins today with this new identity. Combining elements of the Korean  alphabet and oriental philosophy, this new brand will allow people to  immediately connect with Korea and the 2018 Games vision of New Horizons. I wish  PyeongChang 2018 a great deal of success in sharing this new emblem with the  world.”

Celebrate in Harmony

Commission Chair Lindberg said  after the ceremony, “In just under five years' time, PyeongChang 2018 will  welcome athletes and spectators from around the world to celebrate in harmony at  the XXIII Olympic Winter Games. This new emblem truly reflects those values and  PyeongChang and Korea's commitment to staging truly outstanding Games that will  create new horizons for winter sport and the Olympic Movement in Korea and  across Asia. I would therefore like to congratulate the PyeongChang 2018  Organising Committee for its work and commitment to turning its brand vision  into a reality.”

Traditional Korean Colours

The emblem uses five  traditional Korean colours ? black, blue/green, yellow, red, and white ? which  is the same colour scheme as that found in the Olympic flag. Traditionally, blue  and green were represented by a single word in Hangul but this has now changed,  with separate words now existing for each. The five cardinal colours are found  in many aspects of daily life and tradition in Korea, including in clothing,  celebrations, martial arts, architecture, art and food.

Gain Momentum  
President Kim of POCOG commented, “Our Games preparations will certainly  gain momentum in light of today's launch of the emblem. I wish that all of us at  POCOG and residents of Gangwon Province as well as Koreans involved in sports,  culture and business take the ownership of delivering xone of the most  successful Games in Olympic history, with the same passion and spirit that we  demonstrated throughout our bid efforts.”

Across All Communications  
The development process of the PyeongChang 2018 Olympic emblem was  masterminded by Jong-joo Ha, who is known for his branding expertise that spans  a wide range of projects, such as the corporate identity designs of major global  corporations. This new emblem will now be used by PyeongChang 2018 across all  its communications until the end of the Games.

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